Against my better judgement, I had my logo design resolved by the time I’d driven home from work. But, as is often the case, there’s a huge difference between what I see in my head and what I create on the page (or computer screen). I’d committed all three of these brainstorming problems in the space of thirty minutes (and not for the first time either):
- I chose my first idea, and was absolutely certain it was going to work.
- I stayed stuck in my head, resolving the whole design during my drive home (which eliminated my anxiety).
- I ended my brainstorming prematurely (had I actually started?).
If you’re looking for a little brainstorming guidance, I can highly recommend this article by Art Prof Clara Lieu. She describes my own flawed brainstorming technique perfectly (although I’d take my ideas right through to the final evaluation without giving them any fresh air to germinate).
My first idea was based on a Venn diagram. It was to be a flower of random-shaped petals overlapping a circular centre. Pretty obvious? Thanks to Clara’s advice I jumped further and further away from that idea…
…and finished here…
Still no word on the winning logo, but in my mind I’ve already won. I tackled this design challenge with theory instead of emotion, and allowed it to reach its own natural conclusion.
Lesson 3: Dilute creative block by brainstorming your thoughts on paper, and nurturing them. They’ll suffocate if they’re kept hidden away inside your head.
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